Greydock

AI product strategy & delivery

Turn promising AI ideas into products that work in the real world.

Greydock helps SMEs and venture-backed companies identify the right AI opportunity, validate it with users and data, and lead it into production.

Clients work directly with an experienced product leader—not a large consultancy team or a junior delivery layer.

Discuss your AI initiative See how Greydock works

Fixed-scope engagements typically start from €10,000.

Simon Hillary

Founder, Greydock · Product leader and former SaaS founder

About

Senior product leadership, without the large-consultancy overhead.

Greydock is led by Simon Hillary, a product leader and former SaaS founder with more than 12 years of experience building, scaling and delivering software products.

Simon works directly with founders and leadership teams to turn unclear AI ambitions into validated products, practical roadmaps and production outcomes.

  • 12+ years building and scaling software products.
  • Co-founded and exited Equine MediRecord.
  • Scaled Flipdish kiosk GMV from €25k to €1.7m per month.
  • Led enterprise AI and commerce products into production.

The problem

AI ambition is rarely the problem. Turning it into a viable product is.

Many companies already have ideas, prototypes or pressure to “do something with AI.” What they lack is a clear answer on which opportunity is worth funding, whether it will survive real users and operational complexity, and who should lead it into production.

When teams bring in Greydock

  • The board wants a credible AI plan before approving investment.
  • Leadership has several possible use cases but no defensible way to prioritise them.
  • A prototype looks impressive but has not been tested against real users, data or exceptions.
  • A promising AI initiative is stuck between experimentation and production.
  • A founder needs senior product leadership but does not need another permanent executive.

The flagship engagement

Start with an AI Product Sprint.

A focused engagement that takes an AI opportunity from uncertainty to a clear product and investment plan.

At the end of the Sprint, leadership will know what to build, why it is worth building, what could prevent it from working, what it is likely to require, and how to take it into production.

  • Typically two to three weeks
  • Fixed scope
  • Led directly by Simon
  • One meaningful AI product opportunity, or a tightly related set

Business and user discovery

Understand the commercial objective, user need, operating context and constraints.

Opportunity prioritisation

Assess where AI can create measurable value and identify what should not be pursued.

Product validation

Test the proposition, workflow, data assumptions, user experience and operational exceptions.

Technical and delivery assessment

Clarify architecture, data, integrations, security, vendors, dependencies and delivery risks.

Business case and roadmap

Produce the recommended product scope, success measures, investment logic and route into pilot or production.

What you receive

  • Defined product opportunity
  • Prioritised use cases
  • User and workflow findings
  • Product concept and scope
  • Feasibility and delivery-risk assessment
  • Build, buy, partner or stop recommendation
  • Success metrics
  • Delivery roadmap
  • Executive recommendation
Discuss an AI Product Sprint

After the Sprint

Continue only where the evidence supports it.

Greydock can remain involved after the Sprint where there is a clear case for further investment.

Pilot leadership

Define and lead a tightly scoped pilot against real users, data and business outcomes.

Discuss pilot leadership

Fractional AI product leadership

Ongoing senior product ownership for companies that need leadership without hiring a full-time executive.

Discuss fractional leadership

Production delivery

A specialist delivery team, assembled and led by Greydock, where the opportunity is commercially attractive, technically credible and a strong fit.

Discuss production delivery

Specialist engineering, design, platform and third-party costs are scoped separately where required.

Why Greydock

Built for companies that need judgement, not more AI theatre.

Production experience

Greydock’s approach is informed by real experience taking software and AI products beyond prototypes and into complex production environments.

Direct senior involvement

Clients work directly with Simon throughout the engagement. Work is not handed to a junior consulting layer.

Independent recommendations

Greydock is paid to improve the decision—not to maximise the amount of implementation sold.

Greydock is best suited to SMEs and venture-backed companies with a meaningful product opportunity, access to decision-makers and the ability to act on the outcome.

Greydock is unlikely to be the right fit for low-budget automation tasks, staff augmentation or projects where the solution has already been prescribed.

Selected experience

Judgement built across zero-to-one, venture scale and enterprise delivery.

Founder · Zero to exit

Equine MediRecord

Co-founded and helped scale a vertical SaaS platform through acquisition, providing first-hand experience of founder-led product strategy, commercial growth and company building.

Venture scale

Flipdish

Led product initiatives through rapid commercial scale, including growing kiosk GMV from approximately €25,000 to €1.7 million per month.

Enterprise delivery

Enterprise AI and commerce

Led complex AI and commerce product initiatives in enterprise environments, working across product, engineering, commercial teams, customers and production constraints.

Specialist capability

Specialist capability: agentic commerce

Greydock helps commerce businesses assess whether their catalogue, product data, checkout and operational systems are ready for AI shopping agents and machine-led transactions.

Explore agentic commerce

Contact

Have an AI initiative worth examining?

Share the opportunity, the business outcome you need and where the work is currently stuck. Simon will review the enquiry directly.

Discuss your AI initiative

A URL or domain, e.g. example.com

A few specific sentences are enough.

No mailing list. No automated sales sequence. Your information is used only to assess and respond to this enquiry.

Questions

Straight answers before you get in touch.

What kinds of problems does Greydock take on?

Greydock works on meaningful AI product opportunities where the company needs clarity on what to build, how to validate it, and how to take it into production.

Does Greydock build the product?

Greydock can lead pilot and production delivery where the project is a strong fit. Specialist engineering, design, platform and third-party costs are scoped separately where required.

Who will lead the work?

Simon leads every engagement directly. Specialist contractors may be brought in where the work requires additional technical or domain expertise.

What does an engagement cost?

Fixed-scope Greydock engagements typically start from €10,000. Final pricing depends on the scope, complexity, delivery involvement and specialist support required.

What happens after the AI Product Sprint?

Greydock will recommend whether to proceed, refine, pause, buy, partner or stop. Where further investment is justified, Greydock can lead a pilot, provide fractional product leadership or assemble a specialist delivery team.